What started as a hip-hop hit in 1993, later resurfaced when the Tag Team duo showed up to help an unsuspecting family with dessert and created a pop culture hit. The spot was labeled #1 ad in Adweek’s 2021 list and caught the eyes of judges in the south of France too. When fans mourned the end of the ad’s run, we treated them to a legit ice cream based on the lyrics.
The original ad that started it all.
And the ice cream that followed.
Role: CD, Made with CW: Roger Hailes, AD: Sean Riley, GCD: Neel Williams